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Volume 4, No. 1 ~ Winter 2011
  • News
  • Print
  • Service
  • Design
  • Green
  • Trivia

HPI Wins Six Awards in New England Print Competition

HPI won four second-place “Awards of Recognition” and two third-place “Awards of Merit” in the 2010 New England Regional “Awards of Excellence” Competition, presented by the Printing Industries of New England (PINE).

Mount Snow Golf School
Williams College "On Campus" Newsletter
The “Awards of Recognition” were earned for the The Whole Terrain soft-cover book for Antioch University New England in Keene, NH; the “You = 36% of Bennington” brochure for Bennington College in Bennington, VT; the Boston Warehouse Trading Corporation catalog for Silver Direct of Marlborough, NH; and the On Campus newsletter for Williams College in Williamstown, MA.

The “Awards of Merit” were earned for the “Raise Your Game” Mount Snow Golf School brochure for The Communicators Group in Keene, NH; and the “Met Opera HD Live” invitation/program postcard for The Sterling & Francine Clark Art Institute in Williamstown, MA.

The Antioch University New England (AUNE) book was edited by AUNE alumnus Peter Davenport and designed by AUNE’s graphic designer Laurie Webster. The Bennington College brochure was designed by graphic designer Carol Jessop. The Boston Warehouse catalog was designed by Silver Direct. The Williams College newsletter was edited by Jo Procter and Tom Bleezarde and designed by Susan Huggins. The Mount Snow Golf School brochure was designed by Kim Canon of The Communicators Group. The Clark Art postcard was designed by David Edge, the graphic design and production manager at The Clark.

The competition attracted more than 200 entries from 35 printing and imaging companies in New England. Awards were announced at a gala on November 12, 2010, in Framingham, MA.

PINE is a 120-year-old trade association serving more than 360 printing and graphic communications companies throughout New England. The Association is affiliated with the world’s largest graphic arts trade association, Printing Industries of America.


Connect Print to Web with a QR Code:
It’s Free, Fast, and Effective

Quickly connect your clients to your website via your printed materials with a new technology called QR codes.QR codes connect print to web

Short for “Quick Response,” QR codes are a new, easy, and cost-free way to effectively — and literally — connect print with mobile technology.

Similar to the horizontal bar codes familiar to us on store products, QR codes are square, two-dimensional, matrix codes that can be scanned with today’s smartphones (e.g., iPhone, Blackberry, Droid).

Clients will see your direct-mail postcard (or brochure, business card, poster, etc.), point their smartphone camera at the QR code, snap the picture, and — voila! — they will be linked instantly and directly to your website for more detailed information.

For instance, include a QR code on your next “save-the-date” postcard for an upcoming event. A postcard has space for only so much information. Provide the basic details along with a QR code for your invitees to scan, linking them to an early registration page on your website.

By adding a QR code to your printed materials, you can quickly bridge the gap between print and web, connecting your clients or prospective customers immediately to you!

Want to learn more? Scan the QR code shown with this article to be linked to a QR resource page on our website (or click on this link: www.howardprintinginc.com/QR_codes.shtml).

We here at HPI are familiar with generating QR codes and sizing them appropriately to be read by scanners, so we would be happy to create the QR code for you at no extra charge.

We hope you’ll take advantage of this sophisticated and smart marketing tool!


USPS Delays New IMb Requirements

A shake-up in the world of discounted automation mailing rates was set to happen in May 2011. Don’t worry! You can relax. Your coffers of printed business-reply envelopes (BRE’s) are safe. You can still receive the discounted rates . . . for the time being, anyway.

The U.S. Postal Service (USPS) recently announced an indefinite extension to the May deadline for transitioning from the traditional POSTNET barcode to the new, more efficient Intelligent Mail barcode (IMb®).

POSTNET bardcodeThe benefits of IMb include the ability to hold more data (e.g., class of mail, mailer ID, serial number, delivery point) without taking up more space on the mail piece.

According to the USPS website, officials recognized “ongoing concerns about mailers’ readiness for broader adoption of IMb” and are “relaxing the requirements beyond the planned timeframe to allow for easier transition to the full use of the IMb while continuing to receive the automation discounts.”

The bottom line is you still have time to deplete your BRE supplies without losing the automation discounts. But before you reprint, be sure to follow the new IMb regulations to retain the discounted mailing rate.

To learn more about IMb’s, visit the USPS “Rapid Information Bulletin Board System (RIBBS)” online (ribbs.usps.gov) for resources to download and free webinars, entitled “Migrating to IMb.”


Check Out These Design Tips
for Projects with Envelopes

When thinking about how best to design envelopes and projects that fit into envelopes, consider these basic rules of thumb.

The most popular size envelope is called a “Number 10” business envelope, which measures 4.125 inches high by 9.5 inches long. It often holds a trifold brochure or a letter or invoice folded into thirds. It can come with or without a window.

Envelope Styles

Several other popular envelope sizes and their typical uses include: an A6 (4.75 by 6.5 inches) or A7 (5.25 by 7.25 inches) envelope with square flaps for invitations or note cards; a Number 6-3/4 (3.625 by 6.5 inches) remittance envelope with a seal flap covering most of the back of the envelope for collecting donations; and 6x9 and 9x12 booklet and catalog envelopes. (Memory cue: “Book” is a longer word than “cat,” and a booklet envelope has the flap on the longer side, while a catalog envelope has the flap on the shorter side.)

A standard and cost-effective paper stock for envelopes is 24-pound white wove, but numerous paper options are available, particularly if you’d like the paper to match your letterhead.

Oftentimes, the quantity of envelopes you order will be dictated by the minimum order required by the paper manufacturer, who will charge a “broken carton” fee for smaller quantities.

For further reference, please contact us or see illustrations and additional information about envelope styles and sizes on our website.






HPI is Now an FSC-Certified Printer

All of us here at HPI are happy to announce that we have received FSC chain-of-custody certification (GFA-COC-002105).

For those of you who may not already know, the initials “FSC” stand for Forest Stewardship Council, an independent nonprofit organization established in 1993 to promote the responsible management of the world’s forests.

This certification allows us to use FSC-certified paper that carries the FSC trademark, assuring you and your clients that the paper was made from wood harvested from well-managed forests.

According to the FSC website (www.fscus.org), the organization was created in response to conversations between loggers, foresters, environmentalists, and sociologists who wanted to address challenges raised at the 1992 Earth Summit in Rio. They wanted to change the dialogue about and the practice of sustainable forestry worldwide. Today, the FSC standards for forest management are applied in more than 57 countries. The FSC’s international headquarters are located in Bonn, Germany, and the U.S. office is located in Minneapolis.

We are pleased to be able to promote the use of FSC-certified paper for your print projects. Please let us know if you are interested in learning more about certifying the paper and carrying a certification label on your next project.

To see additional steps we take to limit our environmental impact and help create a more sustainable future for us all, please visit the “Green” page on our website.



Test Your Knowledge!

This quarter’s trivia question is:

In what year were the first U.S. postage stamps issued, and whose likenesses were printed on the stamps?

Please submit your answer via email (info@howardprintinginc.com) or fax (802-257-1453). The first 25 correct submissions we receive by April 15, 2011, will be entered into a drawing for one $25 prize. This quarter's prize is a gift certificate to King Arthur Flour of Norwich, VT, and online at www.kingarthurflour.com. We look forward to receiving your submission! Thank you!

Answer to last quarter’s trivia question: The company Adobe Systems, Inc., was named after the Adobe Creek which ran behind the Los Angeles home of John Warnock, who co-founded Adobe Systems, Inc., with Charles Geschke in December 1982.

Please note: Limit one submission per customer. May not be combined with any other discounts/offers. Maximum value of this offer is $25. No cash value; no cash or credit back. Other restrictions may apply.

Ink Bar
Howard Printing, Inc., of Brattleboro, Vermont, is a full-service commercial printing company providing offset
and digital printing, wide-format printing, graphic design, computer-to-plate prepress technology,
variable data printing, mailing services, and bindery and finishing services. Howard Printing is also the publisher
of the New England Showcase real estate magazine and two Vermont coloring books.

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