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Volume 3, No. 2 ~ Spring 2010
  • News
  • Print
  • Service
  • Design
  • Green
  • Trivia

HPI Meets CPSIA Safety Regulations for Children’s Printed Materials

Have you thought of producing publications geared for children, such as coloring or activity books? New safety certification requirements have been established for products for children 12 years of age or younger, under the U.S. Consumer Product Safety Improvement Act (CPSIA).

Since HPI is the publisher of two children’s coloring booksThe ABC’s of Vermont and Abby in Vermont — we have been certified to meet the safety requirements for such products.

According to the Consumer Product Safety Commission’s website, the “sweeping new law impacts a broad spectrum of our economy. From manufacturers of toys to the kids that play with them, everyone is affected in some way — even those who make and donate products to hospitals and charities. There are new rules to be understood and adopted for everyone from the largest global manufacturer to the crafter working in the family workshop to the mom-and-pop shop on the corner. Indeed, all children’s products including toys, books, child care articles and clothing are covered in different ways by this law, and there are different rules for different products.” (Source: www.cpsc.gov/ABOUT/CPSIA/smbus/cpsiasbguide.pdf)

If you need more information, please call us at 802-254-3550 or visit this page on our website.



Keep Paper Grain in Mind for Digital Printing Jobs

Digital printing has become such a popular option — it offers flexibility in cost and timing when printing small quantities. An important consideration to keep in mind when designing a job that will be digitally printed is the paper grain. (Grain is the direction of fibers in a sheet of paper. Grain is important to keep in mind if a printed project is going to be folded; going with the grain makes for a stronger, cleaner fold and helps to prevent the ink from cracking.)

Granted, grain is an important factor when designing for offset printing, too. However, digital printing adds a slightly different twist. We have found that the paper feeds better into the digital printer when the sheet goes with the grain. The maximum sheet size for the digital printer is either 12x18 (with bleeds) or 13x19 (without bleeds). On these sheet sizes we can fit, for example, an 8.5x11 trifold brochure “two up” on the sheet. However, if your design includes images or blocks of ink that run over the fold and the fold goes against the grain, there could be significant “cracking” of the ink along the crease of the fold.

Your options for the above scenario would be: (1) avoid going against the grain by running the brochure one up instead of two up on the sheet (which means a little more time, cost, and paper waste but a better-quality fold), (2) run the brochure on the offset press instead of the digital printer (which would allow more flexibility to compensate for the grain and thus provide better quality, but possibly at a higher cost), or (3) accept the fact that the brochure would have some cracking along the fold (somewhat lesser quality, better cost savings, less paper waste).

If you have any questions about the design of your folded piece before it runs on the digital printer, please contact us. We’d be happy to assist you.


Take a Look at Three New Paper Options

We have three new paper options to bring to your attention, in case they are of interest for any of your upcoming projects.

First of all, a more digital-friendly NCR paper is now available for your small-quantity carbonless forms to run on our digital printer. The paper is crafted with vegetable-oil-based capsules and contains recycled fiber from sustainably managed forests, yet still retains a brightness and consistency of quality.

As we reported in a previous newsletter, coated paper options are becoming more and more environmentally friendly. Two new lines from Mohawk include Loop Silk Coated and Knightkote Matte, both of which are produced from pulps from sustainably managed forests.

According to Mohawk, the Loop integrates “the best-selling items from Mohawk Synergy, Genesis, Passport, and Proterra in a single, comprehensive line.” The Loop Silk Coated is made with 50% post-consumer waste fiber and is a 92-bright white.

The Knightkote Matte contains 30% post-consumer waste fiber and includes elemental-chlorine-free pulps in acid-free and chlorine-free manufacturing conditions to meet archival standards.

Since the Knightkote and Loop are new paper choices, their availability may be limited for now (i.e., even cartons only).

We have swatch samples of these new papers in our office whenever you might like to see them.


Check Out These Tips for Trouble-Free PDFs

According to inventor Adobe Systems Incorporated, “PDF (Portable Document Format) was introduced in 1990 as a way to reliably view, print, and share information with other people.” (www.adobe.com)

With PDFs, users can share files across computer platforms (e.g., Mac, PC) and software programs (e.g., InDesign, Quark, Word), enabling recipients to see an original file as the author/creator intended. Over the past two decades, PDFs have become a popular and preferred way to share files.

Despite their ease and efficiency, PDF files can still be problematic when providing your ready-for-press artwork. The most common trouble spots that we have noticed include:

• The file was saved as four-color process instead of spot color.
• The design has bleeds that were not pulled beyond the crop marks.
• The fonts were not embedded in the file.
• Last-minute alterations to the file can be difficult to make in a timely way.

Oftentimes, we advise clients to provide us with a zipped folder of native files (including images and fonts) as well as a PDF of the file. That way, we can work from the native files to set the job up for press and cross-reference against the PDF to make sure we haven’t “lost anything in translation” from the client’s computer to ours. This approach also allows us to easily make last-minute author alterations to the artwork as needed, saving you time, money, and effort. (We do not charge for minor author alterations during the proofing process.)

Here is a basic step-by-step guide to help you create your next trouble-free PDF, using InDesign to illustrate:

1. Choose File > Export.

2. Specify a name and location for the file.

3. For Save As Type (Windows®) or Format (Mac OS), choose Adobe PDF, and then click Save.

4. Choose a preset from the Adobe PDF Preset menu; Press Quality or High Quality is recommended for optimal quality.

5. Include a bleed area of .125 inches when bleed is present.

6. Click Export (Windows) or Save (Mac OS).



HPI Joins Renewable Energy Program

HPI is taking steps to reduce our impact on the environment by offsetting our electricity use and carbon emissions through the purchase of renewable energy credits (RECs) and carbon offsets.

We made the purchase through Renewable Choice Energy, an employee-owned company and leader in the field for helping businesses and individuals understand and reduce their environmental impact with renewable energy and other clean technology solutions. Based in Boulder, Colorado, the organization was founded in 2001 with the mission to support the market that shifts society toward a more sustainable future.

Renewable energy, also known as clean energy or green energy, is defined as “energy derived from resources that are regenerative, or for all practical purposes, cannot be depleted,” according to Renewable Choice Energy.

Our purchase of RECs and carbon offsets has a collective impact that is similar to planting 679 fully mature trees annually, taking 14 passenger cars off the road for one year, and keeping an average passenger car from driving 165,020 miles.

To learn more, please visit this page on our website.




Test Your Knowledge!

This quarter’s trivia question is:
The universal recycling symbol is internationally recognized. Who designed it and when?

Please submit your answer via email (info@ howardprintinginc.com) or fax (802-257-1453). The first 25 correct submissions we receive by July 15, 2010, will be entered into a drawing for one $25 prize. This quarter's prize is a gift certificate to Simon Pearce Glass in Quechee, Vermont, and online at www.simonpearce.com. We look forward to receiving your submission! Thank you!

Answer to last quarter’s trivia question: The first English language daily newspaper was published on March 11, 1702, by Edward and Elizabeth Mallet in London and called the Daily Courant. The Daily Courant continued publication for 30 years.

Please note: Limit one submission per customer. May not be combined with any other discounts/offers. Maximum value of this offer is $25. No cash value; no cash or credit back. Other restrictions may apply.

Ink Bar
Howard Printing, Inc., of Brattleboro, Vermont, is a full-service commercial printing company providing offset
and digital printing, wide-format printing, graphic design, computer-to-plate prepress technology,
variable data printing, mailing services, and bindery and finishing services. Howard Printing is also the publisher
of the New England Showcase real estate magazine and two Vermont coloring books.

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