One of the Latest Industry Buzzwords: TransPromo

In late March, HPI reps traveled to Philadelphia for the 2009 On Demand Conference and Expo, an annual event highlighting the latest and greatest hardware, software, and strategy solutions for the digital printing industry.
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Following the Recycled Paper Trail 

Recycled paper is a fairly generic phrase that can cover a range of content and proportion (from 10 to 100 percent post-consumer waste plus other recycled content).
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A Walk Through the Offset Printing Process

In our last issue of the newsletter, we compared digital and offset printing. Since offset printing is a little more complex, we thought we would walk you through the process in more detail. In a nutshell, an image is burned onto a plate, then it is transferred from the plate to the rubber blanket (cylinder), and then offset to the paper. But how is the plate made? And why does the ink only adhere to the image?
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JPGs Can Save Worry, Time, Space, and Money

Here’s the scenario . . . You are working on a new design for a big project. Let’s say it’s a viewbook to promote the organization’s products or services. Time is of the essence and you know as soon as you have final sign off, you’ll need to get the project to us, the printer, pronto.
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Five Easy Ways to “Talk the Talk” with Printers

When clients contact us to describe a project or request an estimate, some phrases we use can cause momentary confusion due to “printer jargon.” To take some of the mystery out of our day-to-day jargon, we came up with five common examples to “talk the talk” when describing your project.
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Test Your Knowledge!

Speaking of recycled paper content (see our “Green” article in this newsletter), our trivia question this quarter is: Who invented paper as we know it today, in what country, when, and from what material? Please email (info@howardprintinginc.com) or fax (802-257-1453) your answer to us. The first 25 correct submissions we receive by July 1, 2009, will be entered into a drawing for a $25 gift certificate for Tom and Sally’s Handmade Chocolates of Brattleboro,Vermont (www.tomandsallys.com). We look forward to receiving your submission! Thank you!

Answers to last quarter’s trivia question about the origin of “minding your p’s and q’s”: (1) Manual typesetters in printing’s early days had to take care not to set p’s and q’s backwards or put the letters in the wrong storage drawer, and (2) English bartenders had to watch the “pints and quarts” being poured and consumed in their pubs. Please note: Limit one submission per customer. May not be combined with any other discounts/offeers. Maximum value of this offer is $25. No cash value; no cash or credit back. Other restrictions may apply.

 

 

 

 

  Howard Printing, Inc., of Brattleboro, Vermont, is a full-service printing company providing 1- to 4-color offset printing,
 desktop publishing and design services, computer-to-plate prepress technology, and bindery operations. Howard Printing
       is also the publisher of New England Showcase real estate magazine.

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