Connect Print to Web with a QR Code:
It’s Free, Fast, and Effective

Quickly connect your clients to your website via your printed materials with a new technology called QR codes.

Short for “Quick Response,” QR codes are a new, easy, and cost-free way to effectively — and literally — connect print with mobile technology.

Similar to the horizontal bar codes familiar to us on store products, QR codes are square, two-dimensional, matrix codes that can be scanned with today’s smartphones (e.g., iPhone, Blackberry, Droid).

Clients will see your direct-mail postcard (or brochure, business card, poster, etc.), point their smartphone camera at the QR code, snap the picture, and — voila! — they will be linked instantly and directly to your website for more detailed information.

For instance, include a QR code on your next “save-the-date” postcard for an upcoming event. A postcard has space for only so much information. Provide the basic details along with a QR code for your invitees to scan, linking them to an early registration page on your website.

By adding a QR code to your printed materials, you can quickly bridge the gap between print and web, connecting your clients or prospective customers immediately to you!

Want to learn more? Scan the QR code shown with this article to be linked to a QR resource page on our website (or click on this link: www.howardprintinginc.com/QR_Codes.htm).

We here at HPI are familiar with generating QR codes and sizing them appropriately to be read by scanners, so we would be happy to create the QR code for you at no extra charge.

We hope you’ll take advantage of this sophisticated and smart marketing tool!

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