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Business Tips for Twitter and Facebook
Nervous about entering the social media fray? Uninterested? Procrastinating? In any of these cases, shake it off and take another look. The timing has never been better and it’s easier than you think to get your toes wet — without becoming overwhelmed or overbudgeted.
No longer is “tweeting” and becoming a Facebook “fan” only for young people socializing on the Internet. More and more businesses are participating in the social networking phenomenon as they recognize its value. In fact, 2010 is expected to be the breakout year for social media to go mainstream for business.
The best part of social media (besides being free) is that it’s constantly evolving, so everyone is still learning. Yes, some Twitterers are wiser and more experienced — that just means their postings are good “tweets” for you to follow and learn from.
Here at HPI, we have been establishing our Twitter and Facebook presence over the past several months and can offer these pointers that might be useful for you:
• Listen and observe first. Facebook Fan Pages are open for public viewing. See what others are doing, emulate the ones you like.
• It isn’t about sell, sell, sell. (In fact, that’s discouraged.) It’s about sharing useful, interesting, educational information.
• Write about what you know. Become a knowledgeable resource. Build trust and respect amongst the social media community.
• It’s enough to do 2-3 postings a day, 2-3 days a week. No need to go overboard. Quality over quantity.
• Write your own original Tweets plus Retweet postings you like. (It’s a compliment to RT someone.)
Twitter and Facebook are only two of the many social media channels, but good places to start. Follow our tweets at Twitter and find us on Facebook and become a fan. We post articles and links related to printing, design, paper, green efforts, and social media.
Helpful Links for How-To Steps and the Benefits of Twitter, Facebook, and Social Media in General
We have outlined below a list of links to articles, blogs, etc., that we have found to be useful in learning more about Twitter, Facebook, and social media in general.
You can find additional useful items posted regularly on our Facebook Fan Page. Please check it out and become a Fan of our page! And we hope you'll follow our Tweets at twitter.com/HPIvermont.
What recommendations would you add to this list? Please let us know!
Social Media in General
A Must-See Video about the Social Media Revolution
The Five Social Media Tools Small Businesses Need Right Now
So You Want to Be a Social Media Expert
What Are the Benefits of Social Media Marketing
Inc.com's "30 Tips for Using Social Media in Your Business"
Recommended Social Media Blogs
http://mashable.com
http://www.socialnomics.net/
http://sethgodin.typepad.com/
http://www.chrisbrogan.com/
http://www.twitterrati.com/
http://socialmouths.com/blog/
http://harpsocial.com/category/blog/
http://anewmarketingcommentator.com/
Browse Facebook Fan Pages
The Facebook Guide Book
Five Elements of a Successful Facebook Fan Page
Eleven Business Benefits of Using Facebook
The Business Benefits of a Facebook Fan Page
Facebook Fan Page Benefits and Simple Steps to Create One
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Ten Benefits of Twitter for Businesses
Twitter 101: Best Practices
Twitter FAQs
Understanding Twitter Terminology
The Twitter Glossary
How to Speak Twitter
Twitterspeak: 66 Twitter Terms
Twitter Directory
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